SHOWCASE RETAIL BRAND EXPANDS TO TWO LOCATIONS IN WHISTLER AND ONE IN VANCOUVER
Current Westbeach stores will evolve into SHOWCASE Snowboards stores
WHISTLER, BC, September 23, 2008- Whistler Blackcomb has announced the integration of the Westbeach retail stores under the banner of the well known Showcase Snowboards brand. Showcase Snowboards has been the premier snowboard retail brand on the Whistler landscape since 1989. It has grown significantly in the past nineteen years and is projected to deliver significant growth in the coming years. A piece of Whistler is being transplanted to Vancouver with the rebranding of the Vancouver Westbeach Store as a Showcase Snowboards location, as well as the Westbeach Whistler location.
"Showcase Snowboards was the first snowboard shop in Whistler and has been a very strong brand for us at Whistler Blackcomb", says Todd Friesen, vice president of retail and rental at Whistler Blackcomb. "Combining two competing snowboard store brands will create a strategic advantage that we believe will enable Showcase Snowboards to reach its full potential and excel as a top retail experience."
More than a retail store, Showcase features live DJ¹s, industry parties, and professional athletes, and is the connection to snowboard, surf and skate culture. The new Showcase stores will offer the most comprehensive selection of snow, skate and surf casual fashion in Canada.
Showcase Online is being redeveloped to integrate the Westbeach community site with the Showcase online store and the new store locations. The new format will be launched this fall featuring the products found in-store; hard-goods, outerwear, street wear and accessories. Showcasesnowboards.com allows snowboarders from across the globe to access the unique retail experience that Showcase Snowboards delivers.
Customers can expect the integration of the new stores to happen through the fall with the official launch date of early November. For more information on Showcase and other Whistler Blackcomb retail locations visit whistlerblackcomb.com.
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